Analysis of China's umbrella industry: the rise of brand umbrellas from a market perspective

From daily necessities to fast-moving consumer goods, the improvement of consumer demand and taste

Since the 1990s, the global umbrella industry center has begun to shift to mainland China, and many old Chinese umbrella industry groups have emerged at this time. According to statistics, Hangzhou, which was the most intensive area of umbrella-making industry in the country at that time, provided more than 1 billion umbrellas to all parts of the world every year during the peak period, reaching an average of 1 in every 7 people in the world who use umbrellas made in China. grand occasion.

However, with the rapid rise of China's local market in 2017 and the rapid improvement of market consumption capacity in recent years, traditional low-cost umbrellas have been unable to meet the diversified needs of the market. Especially with the overall prosperity of China's economy, the continued downturn of the world economy, and the trend of a large number of high-consumption groups gathering in China, umbrellas that are more in line with the taste of high-end consumer groups have become a new market demand. The umbrella itself has also developed from a single daily necessities to a unique product with the characteristics of fast-moving consumer goods.

In the future Chinese umbrella industry market, whether for the strong traditional umbrella companies that relied on OEM exports in the early days, or the emerging companies rising in the Internet frenzy, the grasp and focus on consumer taste needs will be the only thing that determines the future of the company. guide.